Business Consulting Group (FBCG)
Consulting Group is composed of senior professionals who offers
a proven track record in marketing campaign and sales
strategies. They worked on multiple products for B2B or B2C
market that are highly visible and references are available upon
business team can start from your existing business strategy,
review and accommodate it to match a specific geographical or
industrial market segment. Or we can provide a complete strategy
from ground up.
Go to Market,
Product Marketing and Sales Strategy
developing and implementing the right marketing and sales
approach to selected international markets is one of our core
Making certain that
Go-To Market strategies laid out in the Business Plan have every
chance of early success. Practical advice and active
participation in its implementation, reducing the “Time and Cost
To Market” cycle to be available first to customers ahead of
consultants can help define clear business goals and a product
roadmap to chart where the product should be headed. How else
will you know when you have arrived, if you do not know where
you wanted to go? As we said “practical advice!”
Communications, Analyst & Media Relations
establishing a coherent communication strategy with analysts and
Media across the world. We have an active network of high-level
contacts in many technological sectors across these locales and
can facilitate the positioning of your company.
Development, Project Management and Strategic Execution
Advice on sales
plans with clear objectives, its implementation and successful
execution, determining the sales channel like direct sales force
or distributed channels and keeping a watchful eye on the
trends, growth patterns, image and the competitive environment
in the targeted markets like Europe or North America.
and Marketing Requirements Documentation (MRD)
No product is complete without a proper set of documentation. We
can generate set of documentation for internal use (MRD and PMR)
and for external use (user guide, quick start, others).
Contact us for the
complete scope of documentation that Fluctuat has already
generated for our clients.
Channels/ Direct Sales Force
building a direct sales force or a network of distributors
internationally. Certain countries have strong traditions of
competent distributors but others require a costly Go-Direct
approach. The right choice of the sales channel will have an
important impact on your success and balance sheet.
We have built and
managed distribution networks and direct sales forces globally
with “Start-Ups” and Large Corporations alike. We selected,
developed and retained Professionals especially in Sales and
Marketing but also in Finance and Administration globally.
Our advices are of
a practical nature, it is “hands-on” It could include
negotiations of distribution agreements, management of a direct
sales force by measuring performance and taking appropriate
action to ensure success, even high-level sales calls.
Collateral & Website
We can assist your
company in establishing and maintaining a coherent online
presence for cross markets. By letting Fluctuat handling your
collateral and website consistency to reflect your current
communication is one more level of peace of mind. We review your
website, first as any external visitor and then, as your
Internationally is very challenging. Customers in foreign
markets often meet with highly skilled Sales Professionals,
which are well trained in Large Account Selling. If so required,
we will provide an introduction into sales training as it is
provided by large American and European Corporations, which
looks at territory management, consultative selling, handling
objections, group selling, boardroom selling etc. Sales
techniques, which are necessary, to compete successfully in the
United States or Europe. Some of our members have been sales
instructors at IBM, the top sales training in technology.
Trade Show and Events
We have coordinated
and assisted with Trade Shows and Events for Fortune and
Start-up Companies across the world. Every event is different
and our focus can be to provide a solution within a limited
budget, generate a new look for your booth, analyze the best
signage to carry your messages. Our creativity has no limit.